BMW 7 series hybrid plug - in: a radical change in appearance

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The BMW 7 series received a body update. A car in the 745le M Sport version with a radically changed look was displayed at a shopping center in San Paolo, Brazil. A contemporary artist specializing in photography, Gabriel Wickbold, has radically changed the imginea of plug-in hybrid cars.

The work is part of a project started by racer Herve Poluain in 1975. The artist signed on the rear wing. He didn't mention whether it was a sticker or worked directly on the body itself using paint.

"The idea of using technology as inspiration and creation, as BMW did with the plug-in hybrid 7 series, is reminiscent of the process of my artistic creation. For this reason, we chose a project that reproduces the idea of movement, which hints at speed, which has complex air and BMW 7 Series limousine technology, " explained Gabriel Wickbold”
"Art is an important aspect for BMW, which supports such initiatives all over the world. We value Gabriel's work because, like BMW, the artist offers to combine technology, beauty and design as an innovative reference, " says BMW marketing Manager Jorge Junior.